Brand Identity
The same languagein every medium.
Logo, colour and type; the same look from business card to presentation, from site to catalogue.
Scope and process
What's included,how it works.
- Logo and markprimary, single-colour and small-size variants
- Brand guidelinescolour, typography, prohibited uses
- Advertising visual languagecampaign visuals tied to templates
- Presentations and documentsquote, report and presentation templates
- Social media kitprofile, cover, story, post
- Print applicationsbusiness card, letterhead, folder, trade fair
- 01BriefWhere the brand stands and who it speaks to.
- 02DirectionTwo or three visual directions; clear differences in colour and tone.
- 03ProductionThe chosen direction is applied across all channels.
- 04HandoverSource files and usage guide.
Choosing the scope
We select it tomatch your needs.
Default scope
- Logo: made if missing or not good enoughOne-off
- Brand identity: 2 fonts, 3 coloursOne-off
- 2 colour variants of the logoOne-off
- Usage rulesOne-off
- Brand positioningOne-off
+Optional · extra charge
- Business card, letterhead and print setOn request
- Presentation and document templatesOn request
- Social media visual kitOn request
- Packaging and label designOn request
- Extended brand guidelinesOn request
If your existing logo is usable it is kept as it is. Print and digital applications beyond the identity set are quoted separately.
More
Let us begin
A 15-minute call,a clear road map.
Capacity: each month we start working with only 2 new brands — no more
We start with a short call. Free, non-binding; we reply within 24 hours.
Get a quote