Strategy
Where to go, through which channel,on what budget.
We make clear who you are talking to, where and on what budget; then the work starts.
Scope and process
What's included,how it works.
- Market and demand analysissearch volume, season, purchase intent
- Competitor analysismessaging, ad archive, pricing, channels
- Positioningone sentence people will remember the brand by
- Channel planwhich platform for which goal
- Measurement frameworkwhich data proves what
- Budget scenarioslow, mid and high budget table
- 01DiscoveryProduct, sales process and existing data.
- 02AnalysisMarket, competitor and channel data; areas of opportunity.
- 03PlanPositioning, channel plan and measurement document.
- 04HandoverReviewed with the team that will execute it and tied to the calendar.
Choosing the scope
We select it tomatch your needs.
Default scope
- Market and competitor analysisOne-off
- Positioning and message frameworkOne-off
- Channel and budget planOne-off
- Measurement framework for advertisingOne-off
+Optional · extra charge
- Detailed competitor mapOn request
- Audience researchOn request
- Export market analysisOn request
- Quarterly strategy updateMonthly
For brands on advertising management, the basic strategy is already included; deeper research and market studies are charged separately.
More
Let us begin
A 15-minute call,a clear road map.
Capacity: each month we start working with only 2 new brands — no more
We start with a short call. Free, non-binding; we reply within 24 hours.
Get a quote